In the last decade, influencer marketing proved to be one of the most effective ways of grabbing the attention of audiences who are tired of the onslaught of direct advertising that’s, well, everywhere. More than 80% of marketers in a Mediakix survey said influencer marketing is very effective, while two-thirds increased their influencer marketing budget in 2019. Done… Continue reading 4 of the biggest influencer marketing ‘disasters’
Is it worth investing in IGTV for your business? It’s safe to say that Instagram does a lot of things incredibly well. The platform – my personal fave in case you haven’t noticed – boasts one billion users (that’s as of the 23rd of March, it’s safe to assume it’s since risen), half of which… Continue reading Is it worth investing in IGTV for your business?
In December 2017, Instagram’s wildly popular Stories (which currently has an utterly mind-blowing 400 million active users a day FYI) found a new format with the introduction of Highlights. It’s a super-nifty feature that allows you to pin content to your page that was previously posted to your Stories. This allows you to forego the… Continue reading Four creative ways to use Instagram Highlights