4 of the biggest influencer marketing ‘disasters’

In the last decade, influencer marketing proved to be one of the most effective ways of grabbing the attention of audiences who are tired of the onslaught of direct advertising that’s, well, everywhere. More than 80% of marketers in a Mediakix survey said influencer marketing is very effective, while two-thirds increased their influencer marketing budget in 2019. Done… Continue reading 4 of the biggest influencer marketing ‘disasters’

Is it worth investing in IGTV for your business?

Is it worth investing in IGTV for your business? It’s safe to say that Instagram does a lot of things incredibly well. The platform – my personal fave in case you haven’t noticed – boasts one billion users (that’s as of the 23rd of March, it’s safe to assume it’s since risen), half of which… Continue reading Is it worth investing in IGTV for your business?

How social media contributed to the rise of Halloween

Social media has changed our lives as we know it, so it’s hardly surprising that it has impacted many big occasions, namely Halloween. Halloween has been a huge hit in America for yonks, but it’s taken visual social media networks like Instagram and Pinterest to force us to up our game. Halloween has since exploded… Continue reading How social media contributed to the rise of Halloween

One happy commuter…

This morning I got on the train with the biggest smile on my face and before you say it, no, not because it’s Friday (although that does the trick too), but instead because I received a double dose of kindness to help me on my way. It’s got me thinking how it feels to be… Continue reading One happy commuter…