4 of the biggest influencer marketing ‘disasters’

In the last decade, influencer marketing proved to be one of the most effective ways of grabbing the attention of audiences who are tired of the onslaught of direct advertising that’s, well, everywhere. More than 80% of marketers in a Mediakix survey said influencer marketing is very effective, while two-thirds increased their influencer marketing budget in 2019. Done… Continue reading 4 of the biggest influencer marketing ‘disasters’

How small businesses can use social media to their advantage

While we’re regularly bombarded with compelling social media campaigns from some of the world’s largest companies, it would be a mistake to think that social media is only a big brand game. In fact, it’s actually the perfect place for small businesses. With social media, small brands can offer a glimpse into their personality and… Continue reading How small businesses can use social media to their advantage

Is it worth investing in IGTV for your business?

Is it worth investing in IGTV for your business? It’s safe to say that Instagram does a lot of things incredibly well. The platform – my personal fave in case you haven’t noticed – boasts one billion users (that’s as of the 23rd of March, it’s safe to assume it’s since risen), half of which… Continue reading Is it worth investing in IGTV for your business?

Tips from an Influencer

Not only did The Met Gala cause its usual storm over the creative celebrity outfits, but this year it also generated controversy  in the world of influencers and digital marketing.  A report published by WWD highlighted that four globally appreciated social media influencers had made the VIP list at the iconic fashion event – Camila… Continue reading Tips from an Influencer

Lush quits social media – here’s why you shouldn’t

If you’re anything like me, you’ll have been pretty surprised to hear the recent news that Lush UK has quit social media. This is a move that effectively marks the end of them filling your Instagram feed with satisfying clips of bath bombs melting into astonishing displays of colour. If you remember a few months… Continue reading Lush quits social media – here’s why you shouldn’t

Four creative ways to use Instagram Highlights

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In December 2017, Instagram’s wildly popular Stories (which currently has an utterly mind-blowing 400 million active users a day FYI) found a new format with the introduction of Highlights. It’s a super-nifty feature that allows you to pin content to your page that was previously posted to your Stories. This allows you to forego the… Continue reading Four creative ways to use Instagram Highlights

Why you need to use a content calendar

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“It’s a full time job!” “Don’t I know it!” This is the conversation back and forth I have with clients/potential clients. Understandably, not everyone has the budget to hire a social media manager, so instead we’re going to try and make your life a little easier as best as we can and that starts with… Continue reading Why you need to use a content calendar

The Birdbox effect: How Netflix have nailed user-generated content

Most of us are only just blearily beginning to take our first steps into the new year, but it looks like maybe we should all just go back to bed, because it’s official: Netflix have won social media marketing in 2019. And they’ve done it using one of the most unlikely of methods: The humble… Continue reading The Birdbox effect: How Netflix have nailed user-generated content

Three Resolutions You Need to Make for Your Social Media in 2019

Overall, 2018 hasn’t been one of social media’s better years. The year started with the sudden hype, then the sudden flop of Vero, a social media site that promised to deliver ‘true social’ (you’d be forgiven for already forgetting about this platform, I certainly had). There has also been a growing number of people choosing… Continue reading Three Resolutions You Need to Make for Your Social Media in 2019

How to use social media for your own wellbeing

A couple of months back, we went to see a brilliant talk by the fabulous fashion influencer Katherine Ormerod. It was the book launch of her book: ‘Why Social Media is Ruining Your Life.’ Over the hour, Ormerod discussed how our society’s over-consumption of social media has spiralled into us making ourselves miserable. How we… Continue reading How to use social media for your own wellbeing